Field Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Middle, 4+ years

📍 Location: Australia

🔍 Industry: EdTech

🏢 Company: Education Perfect👥 101-250 Education E-Learning Primary Education

⏳ Experience: 4+ years

🪄 Skills: Cross-functional collaborationLead Generation

Requirements:

Proactive and results-driven with 4+ years of experience in B2B marketing.
Strong track record in executing innovative marketing strategies.
Skilled in developing and implementing multi-channel ABM plans.
Experienced in designing and optimising marketing campaigns for performance and ROI.
Proficient in crafting target account-based marketing strategies.
Adept at collaborating with cross-functional teams.
Knowledgeable in emerging digital marketing trends and tools.

Responsibilities:

Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts.
Collaborate with the broader marketing team to optimise campaigns and monitor key metrics for performance and ROI.
Deliver regional field marketing programs and events to generate new leads.
Stay updated on digital marketing trends and recommend new tactics for growth.
Work with cross-functional teams for cohesive marketing experiences.
Partner with the sales organization to support go-to-market efforts.

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Experience driving field marketing efforts for a high technology, B2B organization - cybersecurity industry experience preferred.
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In-depth understanding of demand generation and marketing principles across the Australian market
Solid appreciation of working in a fast moving, hyper growth environment
Experience with key marketing and sales tools (SFDC, Marketo & Asana knowledge a plus)
Willing to travel (~20%)

💡 Responsibilities

Integrate with Australia field sales, corporate marketing, digital marketing, and channel teams to develop field marketing programs that accelerate APJ pipeline growth
Communicate and educate the sales team regarding new and planned marketing activities
Research, choose, design, and manage field and partner events ensuring a cohesive pre-event, at-event, and post-event strategy
Implement a targeted account strategy to support account-based selling
Work with the marketing team to produce marketing assets to be used at field marketing events
Forecast, measure, analyze, and report on the impact of programs
Maintain a tight interlock with the APJ Business Development Rep (BDR) team driving qualified leads through the funnel

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