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Product Marketing Specialist

Posted 4 months agoInactiveViewed

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💎 Seniority level: Middle, 3+ years

📍 Location: US, UK, Philippines, Poland, South Africa

🔍 Industry: Financial Services, Remittance

🏢 Company: Zepz👥 1001-5000💰 $267,000,000 Series F 6 months ago🫂 Last layoff over 1 year agoMobile PaymentsFinancial ServicesPaymentsFinTech

🗣️ Languages: English, Spanish

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisProduct ManagementMarket ResearchStakeholder management

Requirements:
  • Experience of 3+ years in a PMM role.
  • Experience conducting market research and leveraging the Customer Insight team for discovery.
  • Independent in analyzing data and sharing insights to guide campaign strategies.
  • Strong background in defining strategic direction and leading execution of go-to-market campaigns.
  • Track record in positioning of new products.
  • Proven experience in B2C product marketing or growth strategies.
  • Outstanding communication and interpersonal skills.
  • Expertise in understanding and leveraging various marketing channels, including CRM and digital platforms.
  • Fluency in Spanish to serve our LatAm audiences.
Responsibilities:
  • Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences.
  • Leading the creation of impactful customer communication for products, services, and features.
  • Partnering closely with Product Managers to ensure optimal product-market fit and defining the go-to-market strategy for each product.
  • Taking full control of campaign development and execution.
  • Building playbooks and scalable models to communicate our product pipeline across all channels and markets.
  • Exercising strong stakeholder management and applying data-driven decision-making to accelerate user growth.
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