Product Marketing Specialist

Posted 4 months agoInactiveViewed

💎 Seniority level: Middle, 3+ years

📍 Location: US, UK, Philippines, Poland, South Africa

🔍 Industry: Financial Services, Remittance

🏢 Company: Zepz👥 1001-5000💰 $267,000,000 Series F 6 months ago🫂 Last layoff over 1 year agoMobile Payments Financial Services Payments FinTech

🗣️ Languages: English, Spanish

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisProduct ManagementMarket ResearchStakeholder management

Experience of 3+ years in a PMM role.
Experience conducting market research and leveraging the Customer Insight team for discovery.
Independent in analyzing data and sharing insights to guide campaign strategies.
Strong background in defining strategic direction and leading execution of go-to-market campaigns.
Track record in positioning of new products.
Proven experience in B2C product marketing or growth strategies.
Outstanding communication and interpersonal skills.
Expertise in understanding and leveraging various marketing channels, including CRM and digital platforms.
Fluency in Spanish to serve our LatAm audiences.

Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences.
Leading the creation of impactful customer communication for products, services, and features.
Partnering closely with Product Managers to ensure optimal product-market fit and defining the go-to-market strategy for each product.
Taking full control of campaign development and execution.
Building playbooks and scalable models to communicate our product pipeline across all channels and markets.
Exercising strong stakeholder management and applying data-driven decision-making to accelerate user growth.

Posted 2 days ago

📍 United States

💸 49000.0 - 101900.0 USD per year

🏢 Company: chrobinson

🔧 Requirements

Bachelor's degree
2 years of marketing experience
Proven success in developing and executing marketing strategies for technology
Experience with creative storytelling in a technology environment
Ability to explain complex, technical processes in a way that is easy to understand
Strong project management skills with the ability to work cross functionally across multiple teams
Exceptional written and verbal communication skills, including presenting, content development, and editing – well-versed in how to use utilize AI to streamline content development
Experience in a fast-paced, high-volume environment with the ability to prioritize and meet deadlines

💡 Responsibilities

Position, message, and craft key differentiators and functions for products, features, and services, and ensure its adoption among internal and external audiences
Define personas and target audiences for product(s) and create and implement Product Marketing plans from messaging to content development to post-release feedback loops
Serve as the liaison between Product and internal stakeholder groups with simplified and creative storytelling of complex, technical processes to increase awareness and engagement of your product(s)
Partner with Marketing and Communications to ideate and run creative, impactful campaigns that celebrate and drive product adoption and maintain our position as the innovator in the marketplace
Become an expert at internal enablement and create direct user feedback loops for your product(s)
Other duties or responsibilities as assigned according to the team and/or country specific requirements

Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipContent creationCommunication SkillsRESTful APIsMarketing

Posted 2 days ago