Product Marketing Specialist

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Requirements:

• Experience of 3+ years in a PMM role.
• Experience conducting market research and leveraging the Customer Insight team for discovery.
• Independent in analyzing data and sharing insights to guide campaign strategies.
• Strong background in defining strategic direction and leading execution of go-to-market campaigns.
• Track record in positioning of new products.
• Proven experience in B2C product marketing or growth strategies.
• Outstanding communication and interpersonal skills.
• Expertise in understanding and leveraging various marketing channels, including CRM and digital platforms.
• Fluency in Spanish to serve our LatAm audiences.

Responsibilities:

• Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences.
• Leading the creation of impactful customer communication for products, services, and features.
• Partnering closely with Product Managers to ensure optimal product-market fit and defining the go-to-market strategy for each product.
• Taking full control of campaign development and execution.
• Building playbooks and scalable models to communicate our product pipeline across all channels and markets.
• Exercising strong stakeholder management and applying data-driven decision-making to accelerate user growth.