Google Ads Specialist

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Requirements:

• Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
• Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
• Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
• Excellent analytical, organizational, and time management skills.
• Strong attention to detail and the ability to handle multiple projects simultaneously.
• Google Ads certifications: Search, Display, Shopping, Video, Apps.
• Bachelor’s degree in Marketing, Communications, or a related field.

Responsibilities:

• Plan, develop, and implement effective Google Ads campaigns for clients, aligned with their goals and objectives.
• Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
• Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
• Stay up-to-date with industry trends and changes in Google Ads policies and algorithms.
• Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
• Utilize Google Ads tools and features to enhance campaign effectiveness.
• Prepare regular reports to update clients on campaign performance and provide actionable insights.