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Google Ads Specialist

Posted about 1 month agoViewed

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💎 Seniority level: Middle, Minimum of 3 years

📍 Location: Philippines, AKST, AKST

🏢 Company: TeamUp VA, Inc.👥 1-50

⏳ Experience: Minimum of 3 years

🪄 Skills: Google AnalyticsA/B testing

Requirements:
  • Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
  • Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
  • Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
  • Excellent analytical, organizational, and time management skills.
  • Strong attention to detail and the ability to handle multiple projects simultaneously.
  • Google Ads certifications: Search, Display, Shopping, Video, Apps.
  • Bachelor’s degree in Marketing, Communications, or a related field.
Responsibilities:
  • Plan, develop, and implement effective Google Ads campaigns for clients, aligned with their goals and objectives.
  • Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
  • Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
  • Stay up-to-date with industry trends and changes in Google Ads policies and algorithms.
  • Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
  • Utilize Google Ads tools and features to enhance campaign effectiveness.
  • Prepare regular reports to update clients on campaign performance and provide actionable insights.
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  • Familiarity with Google Analytics and other tracking tools
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication skills, both written and verbal.
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  • Google Tag Manager Certification (preferred)
  • Meta Certification (preferred)

  • Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
  • Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
  • Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
  • Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
  • Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
  • Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.

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Posted 3 months ago
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