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Director, CRM

Posted 3 months agoViewed

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💎 Seniority level: Director, 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams.

📍 Location: United States

💸 Salary: 160000 - 200000 USD per year

🔍 Industry: Sports gaming

🏢 Company: Underdog Sports

🗣️ Languages: English

⏳ Experience: 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams.

🪄 Skills: LeadershipData AnalysisPeople ManagementCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationCRM

Requirements:
  • 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams.
  • Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove.
  • Experience in segmentation and persona development to drive personalized marketing strategies.
  • Data-driven decision maker with a strong focus on analyzing and improving company performance.
  • Ability to lead complex projects and deliver measurable results in a fast-paced environment.
  • Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention.
  • Excellent communication and interpersonal skills.
Responsibilities:
  • Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging.
  • Lead efforts in segmentation and persona development to create personalized customer experiences that increase retention and loyalty.
  • Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement.
  • Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects.
  • Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty.
  • Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution.
  • Mentor and manage a high-performing team focused on customer retention and engagement.
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