Director, CRM

View full description

Requirements:

• 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams.
• Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove.
• Experience in segmentation and persona development to drive personalized marketing strategies.
• Data-driven decision maker with a strong focus on analyzing and improving company performance.
• Ability to lead complex projects and deliver measurable results in a fast-paced environment.
• Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention.
• Excellent communication and interpersonal skills.

Responsibilities:

• Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging.
• Lead efforts in segmentation and persona development to create personalized customer experiences that increase retention and loyalty.
• Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement.
• Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects.
• Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty.
• Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution.
• Mentor and manage a high-performing team focused on customer retention and engagement.