Visitors to the Cowboy website can book a free Test Ride at the location of their choice. You'll do these appointments. You'll ride across the city on your Cowboy bike from one meeting point to another to meet potential buyers. You'll introduce the bike and allow the customer to try it, aiming at triggering a sale. The Test Ride is our only physical encounter with a customer. This time is crucial as it's the opportunity to inspire and create a magical experience for anyone interested in the product. You will generate most of our sales in your city.