- Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
- Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
- Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
- Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability.
- Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners.
- Translate performance data into actionable creative and channel learnings.
- Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals.
- Support market-specific growth plans by connecting local-market insights and paid-media opportunities.
- Document tests, learnings, and next steps to ensure growth decisions are clear and repeatable.
Data Analysis