- Own and evolve the marketing technology ecosystem, supporting acquisition, lifecycle, attribution, analytics, and automation.
- Build and maintain integrations, workflows, APIs, and data pipelines to ensure reliable marketing data.
- Partner with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation.
- Define and manage the MarTech roadmap, including prioritization, backlog, system improvements, and technical requirements.
- Evaluate, source, onboard, and manage MarTech vendors and tools.
- Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement.
- Troubleshoot integrations, campaign tracking, attribution, data quality, and platform reliability issues.
- Establish governance for data integrity, consent management, privacy, and compliance.
- Improve operational efficiency through automation, process optimization, and documentation.
- Act as a cross-functional bridge to ensure alignment and execution across Marketing, Engineering, Analytics, and external partners.
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