- Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
- Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
- Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
- Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
- Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
- Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
- Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
- Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
- Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
- Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground
Data AnalysisResearchCross-functional collaboration+1 more