- Lead and develop the Analytics team, creating a high-trust environment focused on growth, rigour, and impact
- Champion the goal of empowering everyone at Feeld to make data-driven decisions, reducing barriers to insight and building confidence with data across all functions
- Own Feeld's business partnering model, embedding analytics capability across product, marketing and commercial functions, and partnering directly with analysts to deliver complex analyses for business stakeholders
- Define and own Feeld's measurement strategy, establishing a consistent framework for how the business sets goals, identifies the right input and output metrics, and evaluates performance across functions
- Develop product analytics coverage across retention, lifecycle, and user behaviour to ensure the business has clear visibility into what drives engagement and long-term value
- Develop marketing analytics to support campaign measurement, acquisition efficiency, and channel performance, enabling the marketing team to make faster, better-informed decisions
- Support commercial and strategic decision-making through rigorous analysis, helping leadership understand growth opportunities, trade-offs, and performance against company goals
- Collaborate with business stakeholders to ensure analytics frameworks are properly governed in our data platform, working closely with the Data Platform team to keep infrastructure aligned with business needs
- Define and maintain clear measures of success for the analytics function, and communicate progress and insights regularly to leadership
- Ensure compliance with data privacy and protection regulations across all analytical work
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