- Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets.
- Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact.
- Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle.
- Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management.
- Build and execute integrated pre-event, onsite, and post-event engagement strategies.
- Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes.
- Analyze event performance and deliver actionable insights on event-sourced pipeline, ROI, and overall business impact.
- Manage event budgets and vendor relationships, ensuring financial accountability.
- Serve as the on-site leader at events, proactively solving problems and ensuring a seamless experience for attendees.
- Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design.
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