- Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube
- Build and maintain campaigns, ad groups, keyword strategies, bidding strategies, and negative keyword lists
- Analyze campaign performance data and identify optimization opportunities
- Execute A/B testing initiatives across ad copy, landing pages, and campaign structures
- Assist with paid media initiatives across additional advertising platforms
- Monitor campaign budgets and paid search performance metrics
- Utilize Google Analytics (GA4), Salesforce, Tableau, and platform reporting tools
- Collaborate with internal marketing teams to improve campaign efficiency
SalesforceTableauMicrosoft Excel+2 more