- Define content strategy and quarterly narratives tied to ideal client profiles.
- Produce long-form content including white papers, case studies, and thought leadership.
- Maintain an editorial calendar informed by SEO research and sales feedback.
- Manage end-to-end newsletter and webinar production.
- Lead website revamp, including copy and information architecture in the CMS.
- Develop integrated multi-channel campaigns for sales enablement.
- Measure and report on content performance, specifically pipeline influence and buyer progression.
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