- Develop and manage monthly social content calendars, aligning brand goals and audience insights
- Write platform-native copy (captions, scripts, story text) and create visual/video assets for all active platforms
- Analyze post-performance weekly/monthly to identify top-performing content types and topics
- Develop recurring content series to build audience habits and brand recognition
- Optimize website content for SEO and social sharing, ensuring it complements and supports social media campaigns
- Respond to comments, messages, and mentions; foster audience interaction
- Use analytics tools to track engagement, reach, conversions, and generate insights for strategy refinement
- Work with marketing, design, PR, and customer service teams to integrate social media into broader campaigns
Adobe Creative SuiteSEO