- Build and manage a lean marketing team spanning multiple countries and offices.
- Manage growth budgets exceeding £1m per month across UA channels like Meta and Moloco to drive efficient CPA and ROAS.
- Implement market expansion initiatives, coordinating regulatory and commercial requirements for betting products.
- Develop a scalable brand and creative operation to fuel performance channels.
- Establish product-marketing best practices across all jurisdictions.
- Drive content management and revenue growth for sports and gaming teams.