- Use Peec and Ahrefs to identify where Workyard is cited and missing, and identify competitor placements.
- Build and maintain an outreach and engagement list ranked by LLM visibility impact.
- Send personalized cold emails to authors, editors, and content managers pitching Workyard for inclusion.
- Develop story ideas, angles, and news hooks for pitching to high-authority publications.
- Work with writers and content leadership to develop reactive angles for product updates, customer wins, and milestones.
- Engage naturally in online communities like Reddit, Sage forums, YouTube, LinkedIn, Facebook groups, and Quora.
- Manage both branded Workyard accounts and persona-based engagement across communities.
- Maintain the Workyard subreddit with a regular posting cadence and discussions.
- Report monthly on outreach volume, response rates, placements earned, and Workyard's LLM citation rate.
- Own the publishing pipeline of company news, press releases, product updates, and awards on the Workyard blog.
- Plan and publish posts on the Workyard LinkedIn page tied to product updates, customer stories, industry data, or company milestones.
- Publish long-form thought leadership content produced by the writing team across platforms like LinkedIn Pulse, Medium, and Substack.
SEOAhrefs