- Identify early customer segments, use cases, positioning, and messaging while refining them through customer insights.
- Partner directly with salon and spa owners through discovery, demos, onboarding, and adoption.
- Improve activation, time-to-value, and long-term customer engagement.
- Create repeatable processes for qualification, demos, education, support, and customer feedback.
- Translate customer usage and insights into product priorities in partnership with product and engineering.
- Test positioning and onboarding motions while measuring key metrics like conversion and retention.