- Own and drive the Matching and Activity Capture roadmap, including quality improvement loops and customer issue triage.
- Lead CRM Integration roadmap execution, supporting Backstory’s CRM diversification strategy across Salesforce, Dynamics, and emerging connectors.
- Grow into ownership of the Unified Data Platform delivery milestones and Admin Next initiative within 12–18 months.
- Represent platform capabilities in customer-facing settings, acting as a trusted technical thought partner for IT and data teams.
- Develop repeatable enablement messaging for CS and SE teams regarding platform differentiators and integration mechanics.
- Instrument roadmap areas with success metrics and establish feedback loops with customers and internal teams.
- Incorporate AI tools into discovery, PRD development, and data analysis workflows.
Product ManagementSalesforceCRM+1 more