Backstory

Backstory is an AI platform that provides workflow-based applications to transform business activities and increase sales productivity.

101-250 employees

Sales Automation

Private Company

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Sales Automation Artificial Intelligence (AI)Machine Learning Enterprise Software

Open Positions2

Based in CanadaFull-TimeAI B2B SaaSPosted

Senior Product Manager, Data Platform

Own and drive the Matching and Activity Capture roadmap, including quality improvement loops and customer issue triage.
Lead CRM Integration roadmap execution, supporting Backstory’s CRM diversification strategy across Salesforce, Dynamics, and emerging connectors.
Grow into ownership of the Unified Data Platform delivery milestones and Admin Next initiative within 12–18 months.
Represent platform capabilities in customer-facing settings, acting as a trusted technical thought partner for IT and data teams.
Develop repeatable enablement messaging for CS and SE teams regarding platform differentiators and integration mechanics.
Instrument roadmap areas with success metrics and establish feedback loops with customers and internal teams.
Incorporate AI tools into discovery, PRD development, and data analysis workflows.

Product ManagementSalesforceCRM+1 more

Showing 1 of 2 positions

Overview

Backstory provides an AI platform for sales teams. The platform captures customer contacts, activity, and engagement to identify revenue opportunities. It delivers performance analytics, coaching, and pipeline reviews for sales leaders. For marketing teams, Backstory assists in identifying buying groups and campaign effectiveness. Customer success and services teams use the platform to engage with individuals and track support costs. Backstory serves mid-market to large enterprises with 500 or more employees and complex B2B sales cycles. The company offers the Backstory Revenue Intelligence Platform, an AI-powered system for sales activity, account and opportunity connection, and insights into deal risk, forecast integrity, and next actions. They also provide Professional Services for deployment, integration, and configuration. Backstory's product suite includes SalesAI, Data Foundations, ClosePlan, and PeopleGlass. In July 2026, the company launched "Situation Search" for sellers to find comparable past deals and outcomes. Backstory's customers include Nvidia, OpenAI, AMD, Red Hat, Databricks, Zscaler, Palo Alto Networks, Mitel, Five9, Ping Identity, Iron Mountain, TransUnion, and Randstad. More than 100,000 sellers use their platform.

Culture

Teams are independent and autonomous.
Employees are expected to take ownership from idea conception to product shipment.

Technology Story

Backstory is building AI systems that process enterprise data using large language models, retrieval, evaluation, distributed data systems, and product design. These systems address challenges in reasoning, search, ranking, data quality, and knowledge representation. The platform integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack. Technical requirements for engineers include experience with backend systems, data analysis, machine learning, Python 2.x/3.x, Scala, or Java. Experience with AI development tools, LLMs, SOA, microservices, event-driven architecture, messaging brokers, in-memory storages, NoSQL, key-value databases, TDD, unit/automated testing, SQL, RDBMS solutions, and large-scale data processing (Spark) are relevant.

Why Work Here

Remote work is available for certain positions.
Work involves challenging problems at the intersection of AI, data systems, and product design.

Tech Stack

adsmxmobileanalytics

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