GOBankingRates

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📍 USA

💸 70000.0 - 90000.0 USD per year

🔍 Personal Finance

  • Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
  • 1–3 years of experience in analytics, candidates in digital advertising preferred
  • Proficiency in analytics tools (e.g., Google Analytics, Tableau, Excel).
  • Provide stakeholders with 100% placement-level data visibility by building reports to provide key performance metrics across different ad types, categories, and client KPIs.
  • Increase average revenue per landing page by 15% by creating critical weekly reporting paired with data-driven insights and recommendations
  • Review unfulfilled budgets to identify common factors and offer visibility into adjustments needed to support full delivery.
  • Reduce revenue-impacting issue resolution time by 50% by implementing a system to oversee the identification and resolution of issues impacting monetization KPIs.
  • Regularly review client performance data (GPM, C2C and KPI's) to drive support for media mix to maximize KPIs
  • Build and manage reporting on different ad types, content categories at the placement level for client KPIs, impressions, clicks, CTR, CTC, revenue, cost
  • Build and manage reports on each client KPI: eCPA, account opened, account funded, bank CPM.
  • Compare actual revenue performance against forecasts to identify variances and refine forecasting models.
  • Build and manage reports to review monetization by landing page and offer, month-over-month, compare to rankings decisions and provide insights into a ranking structure to improve monetization.
  • Review unfulfilled budgets from YTD to identify common factors and propose adjustments (pricing, CTR, targeting, ect.) to support full delivery.
  • Investigate and resolve discrepancies in reporting, campaign delivery, and platform integrations.
  • Actively monitor trends to identify opportunities to maximize revenue.
  • Build data-driven forecasts and models to anticipate future trends and needs.
  • Prioritize tasks based on impact and urgency, focusing on initiatives that drive the highest returns.
  • Conduct in-depth analysis of advertising performance, understanding patterns, and identifying actionable insights.
  • Communicate complex data findings in a clear, concise, and actionable way to stakeholders.
  • Oversee daily monetization KPIs and ensure rapid identification and resolution of issues within the ad stack.

SQLData AnalysisGoogle AnalyticsTableauAnalytical SkillsMicrosoft ExcelRESTful APIsReportingData visualizationFinancial analysisData modelingData analyticsA/B testing

Posted about 1 month ago
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📍 USA

🧭 Contract

💸 175.0 USD per article

🔍 Personal Finance

  • Have deep expertise in one or more focus categories such as investing, budgeting, retirement, loans, taxes, or credit.
  • Skilled at producing engaging, optimized content.
  • Able to deliver polished articles that align with GOBankingRates’ voice and standards.
  • Craft well-researched articles in a range of personal finance categories, including investing, budgeting, retirement, loans, taxes, and credit cards.
  • Contribute content that empowers millions of readers to make informed financial decisions.

Content creationSEOResearchWriting

Posted 4 months ago
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📍 USA

🧭 Full-Time

💸 70000 - 90000 USD per year

🔍 Personal finance and media

  • 2-3+ years of relevant experience in digital product management or product ownership.
  • Strong metrics- and results-driven approach with proven experience using data for decision making.
  • Robust understanding of analytics concepts such as statistical significance and A/B testing best practices.
  • Experience with Agile principles, sprint planning, and backlog grooming.
  • Strong verbal and written communication skills, especially for non-technical audiences.
  • Complex problem-solving and critical thinking skills with a solutions-oriented mindset.
  • Assist in developing new internal CMS and site product features by supporting the writing and definition of user stories.
  • Support cross-functional teams to ensure on-time delivery of high-quality products.
  • Collaborate with the development team to ensure product features are technically feasible and scalable.
  • Assist in building and prioritizing the product backlog for high-impact features.
  • Develop a deep understanding of customer pain points through data analysis and user research.
  • Contribute to maintaining technical workflows and user flow diagrams.
  • Use data and analytics to inform product decisions and measure success.
  • Apply Agile principles for iterative delivery of product features.

AgileData AnalysisProduct ManagementProduct DevelopmentCommunication SkillsCollaborationAgile methodologiesWritten communication

Posted 4 months ago
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