Farm Sanctuary

👥 101-250EducationAnimal FeedNon ProfitAdvice💼 Private Company
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Farm Sanctuary is a leading non-profit animal welfare association dedicated to protecting farm animals from cruelty and promoting compassionate vegan living. We work through rescue, education, advocacy, and policy reform to create a more just and sustainable food system. Our impact extends to animal rights, public health, and environmental concerns, making us a unique and impactful force in the animal welfare sector. We're a team of passionate individuals working to effect significant change. Our digital presence relies on a tech stack including WordPress, Google Tag Manager, and various mobile-friendly technologies. While we value technological efficiency, our primary focus remains on our mission-driven work. We prioritize a collaborative and supportive work environment that values innovation and effective communication. At Farm Sanctuary, we are guided by our core values of compassion, understanding, integrity, transformation, and freedom. We are committed to diversity, equity, and inclusion, fostering a workplace where everyone feels respected and valued. We offer a competitive benefits package that reflects our commitment to our employees' well-being. With a team of 101-250 employees, Farm Sanctuary boasts a strong history (founded in 1986) and continues to grow, expanding our impact and reach through strategic initiatives and dedicated supporters. We are proud of our long history of animal rescue and advocacy and continually seek innovative ways to achieve our mission.

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📍 United States

🧭 Full-Time

💸 74000.0 - 82000.0 USD per year

  • Salesforce Marketing Cloud Certification (Email Specialist or Marketing Cloud Consultant).
  • In-depth knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Content Builder.
  • Experience with Salesforce Sales Cloud.
  • Experience with creating engagement forms: donation forms, action alerts, ticket forms, etc.
  • Proficiency in HTML/CSS for email coding; experience with AMPscript and SQL.
  • Develop and implement email marketing campaigns and member communications using Salesforce Marketing Cloud and data to increase subscriber engagement, retention, and long-term value.
  • Maintain email marketing calendar and collaborate on email marketing strategies to support campaign and programmatic KPIs.
  • Manage email performance optimization by designing and implementing tests, maintaining data and analytics dashboards, and producing regular reports with actionable insights using Salesforce Marketing Cloud tools.
  • Produce and execute all email deliveries to Farm Sanctuary’s subscriber base through Salesforce Marketing Cloud.
  • Manage audience segmentation, data extensions, and automation workflows within Salesforce Marketing Cloud.
  • Produce donation, advocacy, registration, surveys, and other online forms and communications as needed to support programmatic work and marketing campaigns.
  • Use CRM to build and export audiences and segments for email deliveries and paid advertising.
  • Ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.
  • Maintain knowledge of evolving best practices for email marketing, Farm Sanctuary’s target audience, digital marketing, and competitive trends to promote organizational excellence.
  • Collaborate with technical teams to integrate Salesforce Marketing Cloud with other systems as needed.
  • Ensure organizational marketing data security.

SQLData AnalysisHTMLCSSSalesforceData visualizationMarketingDigital MarketingCRMA/B testing

Posted 12 days ago
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