Influential

đź‘Ą 251-500đź’° $15,042,446 Convertible Note over 3 years agoAdvertisingContentMarketingInformation Technologyđź’Ľ Private Company
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Influential is a dynamic company focused on leveraging innovative technologies to enhance account management and client relationships. The company is in a growth phase, as indicated by its current job opening for an Associate Director in Account Management.

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🔍 Influencer Marketing

  • 10+ years of experience in strategy, data analytics, and media insights - at agencies, platforms, or marketing-tech organizations.
  • Experience in the beauty, skincare, or personal care category is highly valued
  • 5+ years managing high-performing teams in a fast-paced, cross-functional environment.
  • A confident communicator who can distill complex insights, influence senior clients, and build trust.
  • Equally comfortable shaping big-picture strategy and diving into technical details.
  • Fluent in social, digital, and influencer analytics tools (e.g. CreatorIQ, Tubular, NetBase, Talkwalker, Meta/YouTube/TikTok dashboards, etc.).
  • Skilled in synthesizing data into strategic direction - connecting the dots between cultural cues, audience behavior, and performance outcomes.
  • Obsessed with staying ahead of platform shifts, performance benchmarks, and creator economy trends.
  • Help to define and evolve the strategy and analytics vision for the team, establishing methodologies that tie creator-led work directly to business impact.
  • Translate performance data, cultural signals, and audience behaviors into strategic recommendations, creative briefs, and platform-specific activations.
  • Guide the team in turning data into clear narratives that move clients from insight to action.
  • Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking.
  • Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data.
  • Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
  • Collaborate with Creative Strategy to develop insight-led territories, storytelling frameworks, and content approaches.
  • Build scale best practices for campaign measurement, real-time reporting, and post-campaign insights that drive optimization.
  • Partner with Client Services to evolve how we frame success for our brands.
  • Help operationalize analytics across teams through tools, dashboards, and process innovation.
  • Lead and mentor a team across strategy, analytics, and insights - setting high standards for rigor, creativity, and execution.
  • Act as a strategic advisor and thought partner to senior clients, translating data into direction and opportunity.
  • Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
  • Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
Posted 9 days ago
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đź’¸ 65000.0 - 80000.0 USD per year

🔍 Influencer Marketing

  • 2-5 years of experience working in a digital or advertising environment
  • Strong organizational skills with the ability to handle multiple clients and priorities with discretion
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Comfortable working in a startup environment, creating organization and processes where none may already exist
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
  • Up-to-date on the latest trends and innovations in the social realm
  • Bachelor’s degree or equivalent experience
  • Helping to drive the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
  • Participating in client campaign kick-off calls to outline influencer selection and execution details
  • Navigating campaign roadblocks and challenges by providing actionable solutions
  • Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
  • Staying on top of the workflow and completion of tasks in our project management platform
  • Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
  • Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
  • Educating sales and clients on Influential’s core offerings, current industry trends and technologies
  • Developing and fostering strong relationships with clients by building rapport that earns the respect of more senior clients through delivery and focus on detail
  • Managing the monthly billing reconciliation process with finance
  • Mentoring junior team members and sharing learnings across the Account Management discipline
Posted 27 days ago
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đź’¸ 80000.0 - 100000.0 USD per year

🔍 Influencer Marketing

  • 4+ years of experience working in a digital, advertising, or creator marketing environment.
  • Experience managing and coordinating projects in a fast-paced environment.
  • Comfortable working in a startup environment, creating organization and processes where none may already exist.
  • Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in luxury and salon professional categories.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
  • Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
  • Working knowledge of online performance tracking and brand measurement tools.
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
  • Stay up-to-date on the latest trends and innovations in the social realm.
  • Bachelor’s degree or equivalent experience.
  • Implement the day-to-day creator strategy and campaign execution for Fortune 500 clients.
  • Support the campaign management team with the development and execution of creator campaigns utilizing our proprietary technology to connect top brands with our broad network of creators.
  • Full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.
  • Be accountable for the overall success of Influential's social campaigns.
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
  • Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
  • Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
  • Leverage data and insights to successfully position recommended creators to clients.
  • Oversee creator casting, negotiation, contracting and content management across brand campaigns.
Posted about 1 month ago
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