- Working with clients and internal teams to understand business challenges, target audiences and communications objectives.
- Leading elements of research and insight generation (both qualitative and quantitative).
- Analysing and synthesising consumer, brand and market data into clear, actionable insights.
- Developing sections of brand communication strategies and contributing to overall strategic thinking.
- Writing and shaping creative briefs, ensuring they are insight-driven and inspiring.
- Playing an active role in the creative development process, including briefing creatives and providing feedback.
- Managing smaller projects end to end independently, while contributing to larger, more complex accounts.
- Supporting the evaluation of campaign effectiveness and helping to identify learnings.
- Keeping up-to-date with cultural, behavioural and industry trends.
Project ManagementData AnalysisStrategy+2 more