- Develop and run campaigns around tournaments and events, major game launches and live operations, and relevant announcements.
- Keep always-on social feeds fresh with entertainment, memes, creator and user-generated content, tips, and community conversation.
- Plan each campaign with the Social Media Manager, including its idea, formats, channels, timing, and measures of success.
- Brief creative teams and write campaign copy, captions, and hooks.
- Run campaigns across TikTok, Instagram, YouTube, and the WhatsApp community, responding and adapting quickly.
- Monitor gamer trends, memes, slang, creators, and conversations, and turn them into content ideas.
- Involve the community through challenges, polls, user-generated content, shout-outs, and live moments.
- Work with creators to bring local voices and faces onto social channels.
- Report on campaign reach, follower growth, engagement, sentiment, and brand mentions, and share what worked and what did not.
- Provide cultural guidance to help the wider team create authentic content that resonates with local audiences.
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