- Lead concept evaluation, market analysis, and green-light processes.
- Develop product briefs, ROI rationales, and business justifications.
- Maintain product roadmaps, prioritization frameworks, and delivery milestones.
- Drive cross-functional communication and alignment across production teams.
- Partner with Marketing and Analytics to develop launch strategies and product positioning.
- Monitor live KPIs and player feedback to iterate on post-launch performance.
- Evolve studio green-light frameworks and documentation templates.