Apply📍 Canada
🧭 Full-Time
💸 65000.0 - 75000.0 CAD per year
🏢 Company: Sidekick
- Degree or professional background in kinesiology, physical therapy, athletic therapy, or a related field (combined with marketing experience).
- 5+ years of experience in social media management, marketing, or content creation.
- Strong understanding of sports injury recovery, movement science, and fitness trends.
- Ability to create and manage content that educates, inspires, and converts.
- Strong analytical mindset - able to track performance metrics and optimize content accordingly.
- Passion for fitness, health, and helping others recover and perform at their best.
- Develop and execute a monthly content calendar featuring 20+ engaging posts across organic social platforms.
- Create and oversee content that educates on injury recovery, demonstrates proper tool usage, and highlights experiences with Sidekick products.
- Actively engage with our online community by responding to all inquiries on our social channels.
- Provide science-backed, yet accessible responses to injury-related questions from customers and followers.
- Identify, vet, and onboard 5-10 content creators per quarter who align with Sidekick’s brand and messaging.
- Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content for organic and paid social campaigns.
- Identify and onboard high-profile athletes who are passionate about injury prevention and recovery and have an engaging presence on social media.
- Develop strategic partnership opportunities with Rehab and fitness professionals, including physical therapists and strength coaches and Brands and organizations aligned with injury recovery and athletic performance.
- Secure media coverage by identifying and pitching Sidekick to relevant health, fitness, and sports therapy publications.
- Monitor social media KPIs (conversions, ROAS, engagement, etc.) and create monthly performance reports for paid and organic media.
- Document key creative learnings from all campaigns, analyzing what makes content perform well.
Adobe Creative SuiteGraphic DesignProduct ManagementSalesforceContent creationContent managementCommunication SkillsAnalytical SkillsSEOMicrosoft Office SuiteData visualizationMarketingStrategic thinkingDigital MarketingCRMWordPressData analyticsA/B testing
Posted about 23 hours ago
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