Kinesiologist / Social Media Coordinator

Posted 1 day agoViewed

View full description

💎 Seniority level: Senior, 5+ years

📍 Location: Canada

💸 Salary: 65000.0 - 75000.0 CAD per year

🏢 Company: Sidekick

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Adobe Creative SuiteGraphic DesignProduct ManagementSalesforceContent creationContent managementCommunication SkillsAnalytical SkillsSEOMicrosoft Office SuiteData visualizationMarketingStrategic thinkingDigital MarketingCRMWordPressData analyticsA/B testing

Requirements:

Degree or professional background in kinesiology, physical therapy, athletic therapy, or a related field (combined with marketing experience).
5+ years of experience in social media management, marketing, or content creation.
Strong understanding of sports injury recovery, movement science, and fitness trends.
Ability to create and manage content that educates, inspires, and converts.
Strong analytical mindset - able to track performance metrics and optimize content accordingly.
Passion for fitness, health, and helping others recover and perform at their best.

Responsibilities:

Develop and execute a monthly content calendar featuring 20+ engaging posts across organic social platforms.
Create and oversee content that educates on injury recovery, demonstrates proper tool usage, and highlights experiences with Sidekick products.
Actively engage with our online community by responding to all inquiries on our social channels.
Provide science-backed, yet accessible responses to injury-related questions from customers and followers.
Identify, vet, and onboard 5-10 content creators per quarter who align with Sidekick’s brand and messaging.
Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content for organic and paid social campaigns.
Identify and onboard high-profile athletes who are passionate about injury prevention and recovery and have an engaging presence on social media.
Develop strategic partnership opportunities with Rehab and fitness professionals, including physical therapists and strength coaches and Brands and organizations aligned with injury recovery and athletic performance.
Secure media coverage by identifying and pitching Sidekick to relevant health, fitness, and sports therapy publications.
Monitor social media KPIs (conversions, ROAS, engagement, etc.) and create monthly performance reports for paid and organic media.
Document key creative learnings from all campaigns, analyzing what makes content perform well.

Apply