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Portfolio Marketing Specialist

Portfolio Marketing Specialist

New
P
ProsciChange management
Remote within the US.ContractMiddle
Salary$80,000 - $100,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.
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Job Details

Experience
5 to 7 years of product marketing experience
Required Skills
Project ManagementHubSpot

Requirements

  • Have 5 to 7 years of product marketing experience.
  • Bring experience in a multi-product B2B, SaaS, professional services, learning or subscription environment, ideally.
  • Have a proven track record of product launches and go-to-market execution.
  • Demonstrate strong positioning and messaging skills.
  • Bring strong sales enablement experience.
  • Have experience supporting integrated campaigns with content, design and channel teams.
  • Use performance data to improve messaging and execution.
  • Have project management and cross-functional coordination skills.
  • Be proficient with AI-powered tools for content creation and workflow efficiency.
  • Hold a bachelor's degree in Marketing, Business or a related field, or have equivalent experience.

Responsibilities

  • Develop positioning, messaging and value propositions for Prosci products and solutions.
  • Connect individual and enterprise offerings to the broader portfolio narrative.
  • Build and maintain messaging frameworks, core narratives and reusable materials.
  • Plan and coordinate launches, ongoing marketing activation and optimization.
  • Create product-focused messaging and content for email campaigns, landing pages and other customer-journey touchpoints.
  • Develop and maintain Sales and BDR enablement materials, including presentations, one-pagers and talk tracks.
  • Set up feedback loops with Marketing, Product and Sales to understand customer needs, objections and market response.
  • Use customer feedback, research, performance data and frontline insight to test and improve messaging and offers.
View Full Description & ApplyYou'll be redirected to the employer's site
$80,000 - $100,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.
Apply Now