Healthcare SEO Specialist
New
H
Hire OverseasHealthcare telehealth
Open to Latin America, Availability during US business hoursFull-Time
Salary not disclosed
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Job Details
- Languages
- Strong written English
- Required Skills
- Google AnalyticsSEMrushAhrefs
Requirements
- Show a record of growing organic traffic and conversions, ideally in healthcare, telehealth, or another trust-sensitive category.
- Demonstrate strong technical SEO skills, including site architecture, indexation, schema, and page performance.
- Have experience building content strategy around search intent and understand how search engines evaluate medical content.
- Be familiar with E-E-A-T and health content standards, including work with clinical reviewers.
- Be proficient with Google Search Console, GA4, and SEO tools such as Semrush or Ahrefs.
- Have hands-on experience with link building or digital PR.
- Bring curiosity about AI search and a willingness to test and learn.
- Take a conversion-minded approach focused on qualified sign-ups.
- Have strong written English and be able to explain SEO decisions to non-SEO stakeholders.
- Submit a portfolio or case studies showing organic growth results you owned, with traffic, conversion, or revenue outcomes where possible.
- Submit a 1–2 minute Loom video introducing yourself and describing your SEO experience and one healthcare or trust-sensitive SEO initiative you owned and its results.
- Work full-time and be available during US business hours.
Responsibilities
- Build and run an organic growth strategy aligned to patient acquisition goals, researching how patients search across symptoms, conditions, treatments, costs, and comparisons.
- Prioritize search opportunities by traffic potential, intent, conversion likelihood, and competitive opportunity.
- Develop content briefs and work with writers and clinical reviewers to produce accurate, well-sourced health content.
- Apply E-E-A-T principles through author credentials, medical review, citations, and clear sourcing, and ensure content follows health claim and advertising rules.
- Refresh and consolidate existing content to protect and grow rankings.
- Own technical SEO across crawling, indexing, site architecture, internal linking, schema, page speed, and Core Web Vitals, partnering with engineering to ship fixes.
- Earn high-quality backlinks and mentions from credible health, media, and industry sources.
- Improve and track brand visibility and citations in AI search experiences, including AI Overviews, ChatGPT, Perplexity, and Gemini.
- Build reporting with Google Search Console, GA4, and SEO tools to connect organic traffic to sign-ups and revenue, and communicate findings and investment priorities to leadership.
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