Senior Manager, Integrated Marketing Campaigns
New
N
NebiusAI cloud infrastructure
Remote - EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years of experience in integrated campaigns, demand generation, or Account-based marketing; minimum of 4-5 years leading integrated campaigns for 1 or 2 companies.
- Required Skills
- CRM
Requirements
- Have 8+ years of experience in integrated campaigns, demand generation, or account-based marketing, including significant hands-on ownership of multi-channel programs at scale.
- Have at least 4-5 years leading integrated campaigns for one or two companies.
- Demonstrate a record of delivering integrated campaigns with measurable business outcomes and explain your contribution and lessons learned.
- Bring strong audience and market research skills, including the ability to identify decision-makers, understand their needs and trusted sources, and select relevant messages, channels, and offers.
- Have experience connecting digital and physical channels into a customer journey, including local relevance, event amplification, and sustained demand creation.
- Be able to define campaign success, interpret incomplete data, and distinguish engagement metrics, pipeline influence, and evidence of incremental impact.
- Have agency and vendor management experience, including selection, briefing, scope and budget management, creative feedback, and performance accountability.
- Apply systems thinking and AI practically to create reusable research methods, planning templates, workflows, and learning loops.
- Lead through influence, resolve competing priorities, communicate decisions clearly, and remain accountable for outcomes without managing every contributor.
- Be comfortable setting strategy and doing the work as a senior individual contributor, managing multiple campaigns and making trade-offs with limited resources.
Responsibilities
- Research priority markets, target personas, buying behaviors, local communities, influencers, and trade publications, and use those insights to build integrated campaign plans.
- Own campaigns around major events before, during, and after each event, partnering with Events to extend awareness and customer reach.
- Develop sustained evergreen and solution campaigns around specific personas, business needs, and Nebius solutions.
- Define campaign objectives, customer journeys, channel roles, asset requirements, budgets, timelines, and responsibilities.
- Align Product Marketing, Brand / Creative, Content, Digital, Events, Partner Marketing, Sales, and Marketing Operations around campaign plans and follow-up.
- Identify partner opportunities and develop co-branded content and joint activations with shared objectives and measures of success.
- Select, brief, and manage agencies and vendors, including scope, deliverables, budgets, quality standards, and performance.
- Define baselines, KPIs, tracking, and reporting; assess awareness, audience engagement, qualified demand, pipeline contribution, and efficiency.
- Build reusable AI-powered campaign frameworks and workflows, and use campaign feedback and results to improve targeting, creative, channel mix, and budget allocation.
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