Senior Lifecycle Marketing Manager – Consumer AI
New
R
RMG TalentConsumer AI
Remote, Europe (CET ±3 hours)., CET ±3 hoursFull-TimeManager
SalaryEUR 85,000–105,000 total gross per year, of which 20–30% is variable, paid quarterly.
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Job Details
- Required Skills
- CRM
Requirements
- Have personally built or rebuilt a CRM function, including selecting or implementing a platform or materially rebuilding the setup.
- Have created CRM segmentation, triggers, automation, and core lifecycle journeys.
- Demonstrate that CRM became a major revenue channel and explain its revenue impact.
- Own CRM strategy, roadmap, and revenue targets; direct reports are preferred.
- Remain hands-on and be able to discuss a recent personally configured journey or experiment and its specific results.
- Have high-frequency B2C monetisation experience involving deposits, subscriptions, virtual currency or tokens, repeat purchases, reactivation, and retention.
- Experience in iGaming or betting, social or mobile casino, dating, social discovery, or another high-frequency B2C model is preferred.
Responsibilities
- Own CRM as a major revenue channel for a high-frequency B2C consumer product.
- Set the CRM strategy, roadmap, and revenue targets.
- Select or implement a CRM platform, or materially rebuild the existing setup.
- Create segmentation, triggers, automation, and core lifecycle journeys.
- Configure CRM journeys or experiments hands-on and explain their results.
- Drive revenue through first purchases, repeat purchases, reactivation, and retention.
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