Senior CRM Manager - Conversion & Lifecycle
M
M-KOPAFintech marketing
Ireland, Spain, United Kingdom, UTC -1 to UTC +3Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years in growth, performance, or lifecycle marketing
- Required Skills
- CRM
Requirements
- Have 5+ years of experience in growth, performance, or lifecycle marketing.
- Bring experience ideally in fintech, telco, or e-commerce.
- Have owned outcomes for a campaign or pod, rather than only participating.
- Demonstrate judgment in assessing pod performance and deciding where to focus.
- Be interested in progressing toward pod leadership.
- Have hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
- Be comfortable reading funnels and cohorts.
- Be able to work across two pods and adapt to ambiguity.
- Build trust quickly with senior leads across different pods.
Responsibilities
- Own reactivation and upgrade campaigns for the Repeat Phones pod in CleverTap.
- Work with the Growth Lead to understand pod performance and identify opportunities.
- Learn cash loan growth end to end with the Digital Lending lead, then take primary responsibility for the pod for a defined period.
- Move into the Lifecycle pod full-time in the second half of next year and report to the Lifecycle CRM Lead.
- Build and run multichannel campaigns across SMS, WhatsApp, push, and in-app messaging against pod goals.
- Track funnel performance and flag drop-off points to the relevant pod lead.
- Run structured experiments across creative, audience, incentive, or timing with clear hypotheses.
- Document successful approaches in playbooks.
- Maintain data quality and campaign tracking so leadership can trust the numbers.
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