Senior CRM & Lifecycle Marketing Manager (B2C Growth & Monetisation)
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Salve.Inno ConsultingConsumer AI technology
Source API remote eligibility restrictions: Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Guernsey, Holy See (Vatican City State), Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Svalbard and Jan Mayen, Sweden, Switzerland, Ukraine, United Kingdom, Åland IslandsContractManager
SalaryAdditional performance-based bonus opportunities.
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Job Details
- Languages
- Advanced English proficiency (C1-C2).
- Required Skills
- CRM
Requirements
- Bring professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus.
- Demonstrate personal, measurable revenue or conversion improvements achieved through CRM.
- Present clear examples of CRM initiatives, including the baseline, actions, individual ownership, timeframe and measurable results.
- Have hands-on B2C CRM and lifecycle marketing experience in a high-volume consumer business.
- Have experience with subscriptions, repeat purchases, deposits, tokens, credits, virtual currency or similar recurring transactions.
- Have owned both first-purchase conversion and repeat customer monetisation.
- Have practical experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys.
- Understand customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV.
- Have experience measuring CRM performance through attribution, incrementality and commercial impact analysis.
- Translate customer data into actionable revenue growth initiatives.
- Have experience developing and executing CRM experiments and optimisation strategies.
- Distinguish personal contributions and measurable results from wider team achievements.
- Show commercial judgment and the ability to independently identify opportunities, prioritise initiatives and execute without an established playbook.
- Have cross-functional collaboration, stakeholder management and communication skills.
- Have advanced English proficiency (C1-C2) and be willing to work under a B2B contractor agreement.
Responsibilities
- Own CRM performance, focusing on first-purchase conversion, token revenue, repeat purchase frequency and customer lifetime value.
- Develop and execute CRM initiatives to increase customer acquisition monetisation and recurring revenue.
- Design, build and optimise customer segments, behavioural triggers, campaigns and automated lifecycle journeys.
- Own lifecycle initiatives across onboarding, first-purchase conversion, retention, churn prevention and reactivation.
- Develop personalised customer journeys based on user behaviour, purchase history and engagement patterns.
- Design and execute CRM experiments, and analyse customer behaviour, engagement and revenue performance.
- Measure campaign effectiveness through attribution, incrementality and before-and-after performance analysis.
- Collaborate with product, data, marketing and technical stakeholders to improve customer lifecycle performance.
- Use AI-powered tools where relevant for customer analysis, segmentation, personalisation, experimentation and content development.
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