Associate Product Marketing Manager, New Grad
New
B
Bask HealthTelehealth software
United StatesFull-TimeEntry
Salary not disclosed
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Job Details
- Experience
- Approximately 0–2 years of relevant experience
- Required Skills
- Written communicationCross-functional collaborationMarket ResearchAnalytical thinking
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Economics, Information Systems, or a related field, or equivalent practical experience.
- Recent graduate or early-career professional with approximately 0–2 years of relevant experience.
- Strong written communication skills and the ability to explain ideas clearly and concisely.
- Strong research and information-gathering skills, including the ability to organize information and summarize findings.
- Strong analytical thinking and problem-solving skills.
- Good organizational and time-management skills, with the ability to manage multiple assignments and deadlines.
- Comfort working with spreadsheets, presentations, and written documents.
- Ability to collaborate with cross-functional teams and work independently on clearly defined assignments.
- Ability to incorporate feedback, ask questions, and learn new tools and processes quickly.
- Interest in product marketing, software products, technology, customer needs, and business challenges.
- Internship experience in product marketing, marketing, product management, or business operations is a nice to have.
- Familiarity with B2B SaaS, market or competitive research, and product positioning or go-to-market planning is a nice to have.
Responsibilities
- Support product marketing initiatives across Bask Health’s software platform.
- Assist with developing product positioning, messaging, feature descriptions, and product overviews.
- Research customer needs, business challenges, purchasing considerations, and software usage.
- Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms, and summarize findings.
- Prepare product launch briefs, announcements, presentations, sales enablement materials, and customer education resources.
- Track launch deliverables, deadlines, stakeholder feedback, and revisions.
- Collaborate with product managers, engineers, and designers to gather accurate information about features and updates.
- Maintain product marketing documentation, messaging libraries, research notes, and launch materials.
- Gather customer feedback and identify recurring questions and product objections with sales and customer success teams.
- Help analyze launch results, customer engagement, product adoption, and marketing performance indicators.
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