Head of Retention Marketing
W
Weekday AIE-commerce marketing
Remote (India)Full-TimeDirector
Salary3,500,000 - 4,500,000 INR per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of progressive experience in retention marketing
- Required Skills
- Shopify
Requirements
- Have 5+ years of progressive retention marketing experience in a high-growth e-commerce or SaaS environment.
- Demonstrate expertise in Klaviyo, Shopify, and other marketing automation platforms.
- Have proven results increasing customer lifetime value and reducing churn.
- Bring experience with AI workflows, predictive analytics, and data-driven personalization at scale.
- Demonstrate ability to lead, scale, and coach cross-functional teams.
- Have strong analytical skills and experience translating metrics into business outcomes.
- Have experience designing and launching loyalty and referral programs.
- Understand email and SMS compliance, GDPR, data security, and consent management.
- Be able to articulate strategies to executive leadership and technical teams.
Responsibilities
- Develop and execute retention marketing strategies across email, SMS, and push notification channels.
- Lead the design, implementation, and optimization of Klaviyo and Shopify automation workflows, including AI-driven personalization.
- Oversee customer segmentation and tailor messaging to each lifecycle stage.
- Recruit, train, and mentor the retention marketing team in brand voice and campaign best practices.
- Analyze AOV, CLV, churn, and engagement metrics to refine campaigns and demonstrate ROI to executive stakeholders.
- Create and evolve loyalty and referral programs to encourage repeat purchases and customer advocacy.
- Collaborate with product, design, and data science teams on retention initiatives, product launches, and site enhancements.
- Maintain data hygiene, GDPR compliance, and consent management across retention touchpoints.
- Conduct competitive analysis and monitor trends in email, SMS, and multichannel retention.
- Own reporting dashboards and provide actionable insights to the marketing organization.
View Full Description & ApplyYou'll be redirected to the employer's site
