Paid Search Specialist (PPC)
New
B
BraftonDigital marketing
Open to candidates in BrazilPart-TimeJunior
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal English communication skills
- Experience
- Minimum two years of relevant work experience
- Required Skills
- Google AnalyticsSEMrush
Requirements
- Have a minimum of two years of relevant work experience.
- Demonstrate experience managing PPC campaigns for B2B and B2C clients.
- Have strong working knowledge of Google Ads, Google Analytics, Google Search Console, and Bing Paid Ads.
- Understand conversion tracking and ROI-based digital advertising campaigns.
- Have expert knowledge of Google Ads, Google Keyword Planner, Google Search Console, Google Analytics, and Gmail.
- Have basic knowledge of or experience with tools such as SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsumo, Moz, Wordstream, or SpyFu.
- Understand PPC conversion tracking and be able to troubleshoot assignments.
- Have excellent written and verbal English communication skills.
- Be able to create clear campaign reports and meet scheduled deadlines.
- Be able to work at a computer during standard working hours.
- A bachelor’s degree is preferred.
Responsibilities
- Define keyword targets using tools such as SEM Rush, SpyFu, and Google Keyword Planner.
- Advise on monthly campaign spend based on client budgets and goals.
- Create or revise ad copy and messaging.
- Set up campaign and ad group components and ensure tracking is implemented correctly.
- Create and present paid search proposals and audits.
- Execute and optimize campaigns in Google Ads or other platforms.
- Report campaign results internally and externally.
- Collaborate with internal stakeholders and client contacts.
- Develop paid search strategies to support client marketing goals within budget.
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