Lead Product Development Manager: Retention Strategy
New
D
DIRECTVTelecommunications
This is a remote position that can be located anywhere in the United States, with the exception of Alaska.Full-TimeLead
Salary111,122 - 201,653 USD per year
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Job Details
- Required Skills
- Financial analysisCRM
Requirements
- Experience working within or in close partnership with a marketing organization.
- Experience in retention, lifecycle, CRM, or customer marketing is preferred.
- Understand customer lifecycle management and churn drivers.
- Translate customer insights into messaging, offer, and tactical recommendations.
- Work with data and performance reporting to inform recommendations and measure results.
- Bring financial acumen and experience developing business cases for offers, campaigns, or strategic decisions.
Responsibilities
- Support lifecycle management from onboarding and early tenure through renewal, contract expiration, and save/win-back moments.
- Partner with Marketing on retention campaigns, offer construction, customer communications, and evaluation of in-market performance.
- Collaborate with Sales and Care leaders on sales strategy, save approaches, and offer positioning.
- Develop business cases for retention initiatives and offers, including assumptions, expected impact, risks, and trade-offs.
- Assess customer value, offer economics, and the revenue impact of retention decisions.
- Partner with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives.
- Identify lifecycle trends, risks, and opportunities and provide actionable recommendations.
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