Senior Social Marketing Manager (Growth)

New

EvolveVacation rentals

Remote - US; We can hire from anywhere in the U.S. except D.C. and Hawaii.Full-TimeSenior

SalaryOur base salary range is $150,000–$180,000. For this role, compensation is based on a base salary plus a department variable annual bonus.

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Job Details

Have 6+ years of experience in social or performance marketing.
Have hands-on ownership of paid social campaigns.
Have managed significant paid social spend against a cost-per-lead, CPA, or CAC goal.
Work directly in Meta Ads Manager rather than through an agency.
Have built a social account, channel, creator program, or podcast from the ground up and be able to show its growth.
Demonstrate creative judgment, including evaluating hooks and writing briefs for designers or creators.
Understand how creative approaches differ across Reddit, TikTok, and LinkedIn.
Test ideas quickly and in a structured way, and stop tests that do not work.
Analyze platform reporting and product analytics independently; SQL experience is preferred.
Use AI tools such as Claude for creative iteration, analysis, and reporting.
TikTok or LinkedIn ads, podcast or creator partnerships, marketplace experience, or real estate or short-term rental experience are nice to have.

Run Meta campaigns hands-on, managing campaign structure, budgets, pacing, and creative testing against qualified-lead and cost-per-qualified-lead goals.
Develop multiple ad variants from new creative ideas, evaluate results, and scale effective work.
Own social inputs to the monthly marketing forecast and re-plan when delivery changes.
Launch Reddit, ChatGPT, TikTok, LinkedIn, and podcast advertising with planned spend, expected signals, and stop criteria.
Identify owner audiences, including first-time hosts and people with a second home and a full-time job.
Build a creator and owner-story program featuring owners and hosts.
Manage Evolve's organic social channels, including content, voice, and community presence.
Identify creative and cultural trends and brief the creative designer and content team.
Measure brand work using branded search, lift studies, and holdouts.
Report results, including unsuccessful tests and lessons learned.

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