Enterprise Go-To-Market (GTM) Specialist

New
M
MinderaEnterprise technology
Choose a remote setup that works for you. As long as you are based in PortugalFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3-5 years of experience in B2B marketing; 2-3 years experience being responsible for marketing programmes; at least 1 year of experience inside a startup would be a bonus
Required Skills
Stakeholder managementCRM

Requirements

  • Have 3–5 years of experience in B2B marketing.
  • Have 2–3 years of experience being responsible for marketing programmes.
  • Have basic knowledge and literacy in software engineering.
  • Have strong stakeholder management skills across a matrixed organization.
  • Have hands-on experience with website, social media, and CRM platforms.
  • Startup experience is a bonus.
  • Examples of previous AI-native marketing work, such as internal tools, workflows, or agents, are desirable.

Responsibilities

  • Support regional marketing, content production, social media, and reporting as part of the global marketing team.
  • Work with business development to define objectives and deliver go-to-market initiatives.
  • Improve the website’s structure, messaging, lead capture, and conversion elements with website design and development teams.
  • Develop case studies and client stories with account teams for marketing campaigns, collateral, and website pages.
  • Manage, report on, and optimize paid advertising and outbound strategies using email, LinkedIn, CRM, and automation.
  • Produce slide decks, lead magnets, and one-page collateral for the business development team.
  • Identify and codify products and services with business development, then work with the content team to launch and promote them.
  • Develop new category, product, and service offers to attract clients and establish competitive advantage.
  • Identify opportunities to use AI in marketing, sales, research, and reporting, and build solutions.
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