Strategic Analytics Manager (Marketing Measurement Partner)
New
T
Thrive DigitalMarketing analytics
Remote (Canada), Monday - Friday 9AM-5PM (in your timezone, flexible hours)Full-TimeManager
Salary$109,000 - $147,000 CAD + Profit Sharing (after 1 year of employment)
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Job Details
- Required Skills
- PythonSQL
Requirements
- Bring deep experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modelling.
- Understand which data and signals matter for marketing investment decisions.
- Be fluent in marketing metrics and unit economics across ecommerce and/or B2B demand generation, including ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, and MQL/SQL.
- Use SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting.
- Have a proven track record of influencing marketing executives and gaining buy-in on complex measurement approaches.
- Translate data into actionable business decisions.
- Be adaptable in fast-moving environments and open to evolving methods and services.
Responsibilities
- Own marketing measurement outcomes, from scoping client objectives through analysis and presentation of insights.
- Design and execute geo lift tests.
- Build analyses and insights reporting, including custom reporting and customer- or event-level analysis.
- Consult with client and internal teams on appropriate measurement approaches.
- Lead measurement across client partnerships, working with paid media teams to turn data into actionable decisions.
- Support measurement reporting and media mix modelling for clients and media teams.
- Educate non-technical stakeholders and contribute knowledge in marketing measurement and strategic analytics.
- Refine playbooks, share knowledge, and strengthen cross-department roadmaps and systems.
- Contribute to the evolution of Thrive’s measurement services and products.
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