Head of Strategy & Planning

New

Directive ConsultingB2B marketing

Remote - United StatesFull-TimeDirector

SalaryThe annual base salary range for this position based in the United States is $150,000- $180,000 USD with potential for bonus eligibility.

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Job Details

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
Demonstrated ownership of complex client strategies.
A portfolio showing how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
Ability to independently lead planning engagements and advise senior client stakeholders.
Ability to mentor colleagues while remaining hands-on with research and briefing.
Strong understanding of how brand, demand generation, and customer experience contribute to business growth.
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans.
Ability to interpret quantitative and qualitative evidence and distinguish meaningful signals from vanity metrics.
Hands-on familiarity with research, audience intelligence, analytics, and planning tools.
Ability to use AI responsibly for research and synthesis, validate outputs against reliable sources, and protect confidential client information.
Strong storytelling, facilitation, organization, and prioritization skills for managing multiple planning workstreams.

Research client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights.
Map B2B buying journeys, including decision points, barriers, and opportunities to influence consideration and conversion.
Define audiences, positioning, messaging priorities, channel roles, and sequencing for client growth goals.
Coordinate performance marketing plans across paid search, paid social, display, and video with channel and creative specialists.
Write strategic and creative briefs that clarify the business challenge, audience insight, value proposition, and desired response.
Lead client planning engagements, present recommendations, and align stakeholders on decisions and trade-offs.
Develop measurement frameworks and test-and-learn plans with analytics and paid media teams.
Interpret performance across engagement, conversion, lead quality, pipeline, and revenue where data is available, and recommend evidence-based adjustments.
Establish research, briefing, and planning standards and coach colleagues in their use.

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