Head of Strategy & Planning

New

Directive ConsultingB2B marketing

Location: Remote - United StatesFull-Time

SalaryThe annual base salary range for this position based in Canada is $150,000- $190,000 CAD with potential for bonus eligibility.

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Job Details

Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
Demonstrated ownership of complex client strategies.
A portfolio showing how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
Ability to independently lead planning engagements and advise senior client stakeholders.
Ability to mentor colleagues while remaining hands-on with research and briefing.
Strong understanding of how brand, demand generation, and customer experience contribute to business growth.
Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans.
Confidence interpreting quantitative and qualitative evidence and distinguishing meaningful signals from vanity metrics.
Familiarity with research, audience intelligence, analytics, and planning tools.
Ability to use AI responsibly for research and synthesis, validate sources, and protect confidential client information.
Ability to interpret campaign reporting and work with analytics specialists on measurement and learning plans.
Strong storytelling, facilitation, organization, and prioritization skills for managing multiple planning workstreams.

Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights.
Map B2B buying journeys, including decision points, barriers, and opportunities to influence consideration and conversion.
Connect audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
Define audience, positioning, messaging priorities, channel roles, and sequencing for client business goals.
Write strategic and creative briefs and partner with design, copy, paid media, landing page, and analytics teams to execute plans.
Own strategic planning direction for assigned engagements and present recommendations to clients and senior stakeholders.
Translate business objectives into measurement frameworks and test-and-learn plans.
Interpret performance evidence and recommend adjustments across engagement, conversion, lead quality, pipeline, and revenue where data is available.
Use AI and research tools responsibly, validate outputs, and establish repeatable research, briefing, and planning standards.

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