Growth Marketing Manager
New
T
Tivity HealthHealth and wellness
Source API remote eligibility restrictions: United StatesFull-TimeManager
SalaryThe salary range for this opportunity is $88,700 to $124,200/yr.
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Job Details
- Experience
- 5+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
- Required Skills
- CRM
Requirements
- 5+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
- Proven success supporting growth in subscription, membership, fitness, wellness, SaaS, healthcare, or related engagement outcomes.
- Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics.
- Demonstrated success contributing to acquisition and revenue goals.
- Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies.
- Experience in fitness, health club, wellness, Medicare, employer health, or consumer subscription businesses is preferred.
- Familiarity with Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems is preferred.
- Experience managing partnerships, referral channels, and membership marketing programs is preferred.
- A bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent experience is preferred.
Responsibilities
- Manage membership acquisition, subscription revenue, and engagement growth targets.
- Develop and execute annual and quarterly growth plans aligned with revenue objectives.
- Manage omnichannel acquisition programs, audience segmentation, acquisition budgets, and channel spend.
- Develop testing roadmaps to improve engagement, enrollment, and subscription conversion.
- Partner with product leads on website and landing page performance, A/B testing, and multivariate testing.
- Develop onboarding, activation, upsell, renewal, and win-back campaigns to improve retention and reduce churn.
- Establish KPIs and reporting frameworks with the Marketing Analytics team.
- Use predictive and member analytics to inform investment decisions and growth strategies.
- Create presentations and documents summarizing growth strategy, performance results, insights, and recommended actions.
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