Marketing Manager
New
H
Healthy GamerMental health education
Work from anywhere in the US.ContractManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in growth marketing, communications, or a similar field.
- Required Skills
- SEOHubSpotCRM
Requirements
- Have 7+ years of experience in growth marketing, communications, or a similar field.
- Have experience working with continuing education courses or educational platforms.
- Demonstrate strong writing and editorial skills.
- Have experience producing long-form content such as blogs, white papers, and thought leadership, as well as short-form marketing copy.
- Have experience growing and engaging communities on social platforms such as LinkedIn.
- Be comfortable analyzing performance metrics and turning data into clear recommendations.
- Have experience working cross-functionally with marketing teams, the Healthy Gamer Institute, and external partners.
- HubSpot or a similar CRM platform is a plus.
- Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy is a plus.
Responsibilities
- Produce SEO-driven thought leadership content, including blogs, white papers, and lead capture materials.
- Plan, draft, and send email communications for cohorts, continuing education programs, newsletters, and updates.
- Manage HGI social media strategy, scheduling, and analytics, and recommend ways to grow engagement.
- Build and engage the HGI community, including piloting webinars, live events, and other initiatives.
- Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements.
- Manage CRM contacts, segment audiences, and send targeted messaging.
- Research and translate insights into content, campaigns, and marketing strategy.
- Coordinate projects and timelines in line with long-term marketing goals.
- Improve HGI's website content, design, and user experience using community insights.
- Identify opportunities to expand reach through channels, advertising, partnerships, and speaking engagements.
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