- Produce SEO-driven thought leadership content, including blogs, white papers, and lead capture materials.
- Plan, draft, and send email communications for cohorts, continuing education programs, newsletters, and updates.
- Manage HGI social media strategy, scheduling, and analytics, and recommend ways to grow engagement.
- Build and engage the HGI community, including piloting webinars, live events, and other initiatives.
- Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements.
- Manage CRM contacts, segment audiences, and send targeted messaging.
- Research and translate insights into content, campaigns, and marketing strategy.
- Coordinate projects and timelines in line with long-term marketing goals.
- Improve HGI's website content, design, and user experience using community insights.
- Identify opportunities to expand reach through channels, advertising, partnerships, and speaking engagements.
SEOHubSpotCRM