Director, Lifecycle & Organic Growth
New
J
JobgetherFintech
Based in CanadaFull-TimeDirector
SalaryCompetitive annual salary: CAD $175,000–$210,000
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Job Details
- Languages
- Professional working proficiency in French is considered a plus.
- Experience
- 10+ years of experience in lifecycle marketing, CRM, or customer retention; at least 4 years of experience managing managers and leading high-performing marketing teams.
- Required Skills
- SQLSEOCRM
Requirements
- Bring 10+ years of experience in lifecycle marketing, CRM, or customer retention within B2C consumer technology, fintech, or a subscription-based business.
- Have at least 4 years of experience managing managers and leading marketing teams.
- Demonstrate owned-channel business performance improvements supported by incrementality testing, randomized control groups, and measurable business outcomes.
- Have advanced hands-on experience with customer engagement platforms, preferably Braze, including journey architecture, audience segmentation, Liquid personalization, and data integrations.
- Bring working knowledge of SEO, technical SEO, ASO, content strategy, and AI-powered search technologies.
- Have strong analytical capabilities, including SQL proficiency or experience working with Data teams to validate metrics and interpret results.
- Have experience in a regulated industry and understand legal and compliance requirements for marketing communications.
- Bring experience designing processes, building operating frameworks, and improving marketing execution at scale.
- Demonstrate executive communication skills and experience presenting strategic recommendations and escalating risks.
- Have a track record of developing, engaging, and retaining team members.
- Have practical experience using AI tools in daily workflows.
- Be familiar with Canadian financial services regulations and Canada's Anti-Spam Legislation (CASL).
- Predictive or machine-learning-driven personalization, French proficiency, headless CMS platforms such as Sanity, and website experimentation are advantages.
Responsibilities
- Define and own the Lifecycle and Organic Growth strategy, roadmap, and performance targets.
- Lead lifecycle marketing across onboarding, activation, cross-selling, upselling, reactivation, retention, and customer communications.
- Drive organic acquisition across SEO, technical SEO, GEO, ASO, website performance, and content marketing.
- Connect lifecycle communications with paid media, affiliate partnerships, and product experiences.
- Establish measurement frameworks and oversee control groups and incrementality measurement.
- Lead A/B testing, holdout studies, and multivariate customer journey experiments.
- Present performance insights, strategic priorities, and recommendations to executive leadership.
- Improve lifecycle marketing operations, including campaign intake, prioritization, quality assurance, legal reviews, launches, and analysis.
- Partner with Legal and Compliance to ensure customer communications are accurate, compliant, and auditable in English and French.
- Own the owned-channel marketing technology ecosystem and vendor relationships, including Braze.
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