Director, Lifecycle & Organic Growth

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KOHOFinancial technology

Location: KOHO (CAN); Workplace: RemoteFull-TimeDirector

Salary175,000 - 210,000 CAD per year

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Job Details

Languages: Customer communications must be accurate and compliant in both English and French; professional working proficiency in French is a nice to have.
Experience: 10+ years in lifecycle, CRM or retention marketing ... including 4+ years leading managers.
Required Skills: SQLSEOCRM

Have 10+ years in lifecycle, CRM or retention marketing at a B2C consumer tech, fintech or subscription business.
Have 4+ years leading managers.
Show a track record of moving business metrics through owned channels, supported by incrementality evidence such as holdouts or control groups.
Bring hands-on fluency with a modern customer engagement platform; Braze is strongly preferred.
Understand journey architecture, segmentation, Liquid personalization and data integration through a CDP such as Segment.
Have working fluency in organic growth, including SEO and technical SEO fundamentals, ASO, content strategy and AI search discovery.
Be comfortable using SQL or working closely with Data, and able to assess whether metrics are reliable.
Have experience in a regulated industry where marketing goes through legal and compliance review.
Have experience with Canadian financial services regulation and CASL.
Be experienced in writing and maintaining operational playbooks.
Have clear, concise executive communication and raise bad news early.
Have a record of managing people, with retention and engagement to show for it.
Already use AI in day-to-day work.
Experience with predictive or ML-driven personalization is also sought; professional working proficiency in French, and experience with a headless CMS such as Sanity and on-site experimentation, are nice to have.

Own the strategy, roadmap and targets for Lifecycle and Organic Growth, with accountability for registrations, activation, engagement, retention and contribution margin.
Lead lifecycle programs across onboarding, activation, cross-sell and upsell, reactivation, retention and servicing.
Set direction for organic acquisition across koho.ca, SEO, GEO, app store optimization and content.
Bring lifecycle-grade measurement to Organic and connect organic presence to registrations and activation.
Connect owned channels with Paid, Affiliates and Product across the customer journey.
Steward the global control group and incrementality program, and own the experimentation roadmap.
Present performance and strategy to the executive team in regular business reviews.
Own lifecycle operations, customer-messaging incident response and continuity, website governance, and the owned-channel martech stack and vendors.
Lead, develop and retain a team of senior managers and specialists, and hire as the team grows.

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