Growth Marketer
New
J
JobgetherFinancial technology
Based in CanadaFull-TimeMiddle
SalaryAnnual starting salary ranging from $122,315 to $143,900 USD
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Job Details
- Experience
- At least 3 years of experience in growth marketing or performance marketing
- Required Skills
- SEO
Requirements
- At least 3 years of experience in growth marketing or performance marketing.
- Experience in a consumer-focused business offering high-value services through consultations or sales calls is preferred.
- Proven experience owning and delivering pipeline or customer acquisition targets for a sales team.
- Hands-on website development and experimentation skills, including independently building and launching landing pages.
- Practical paid search advertising expertise, particularly with Google Ads.
- Understanding of customer acquisition cost, payback periods, conversion rates, and channel profitability.
- Experience growing SEO and AEO initiatives through content, comparison pages, search optimization, and offsite authority-building.
- Familiarity with AI-powered search platforms such as ChatGPT, Perplexity, and Google.
- Ability to interpret performance data, account for small sample sizes and longer conversion cycles, and turn insights into decisions.
- Previous experience in regulated industries such as financial services, tax, insurance, or healthcare is a plus.
Responsibilities
- Own the end-to-end acquisition funnel, from the first website visit to a completed consultation, and take responsibility for performance targets.
- Build and test landing pages, calculators, comparison pages, and conversion-focused website experiences using AI-powered coding tools.
- Lead paid acquisition initiatives, primarily through Google Ads, and test new channels.
- Improve organic and AI-driven search visibility through SEO, AEO, strategic content, comparison pages, customer reviews, and offsite authority-building.
- Oversee external agencies and guide content and search strategies.
- Develop the acquisition partnership with the existing cryptocurrency platform and identify opportunities for targeted offers.
- Improve conversion from booked appointments to completed consultations through scheduling, reminders, lead qualification, and customer journeys.
- Establish attribution and reporting systems to measure acquisition sources, channel performance, customer acquisition costs, and return on investment.
- Build a diversified acquisition strategy across paid search, organic and AI search, and partnerships.
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