Senior Demand Generation & Lifecycle Marketing Specialist
New
T
TuxCareCybersecurity software
United States. Canada. Argentina. Poland. Brazil. RomaniaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
- Required Skills
- HubSpot
Requirements
- Have 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
- Bring expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting.
- Have hands-on experience using AI in marketing, such as LLM assistants, HubSpot AI features, AI enrichment and prospecting tools, or automation platforms, with measurable results to share.
- Have a track record of building nurture, scoring, and routing programs that increased qualified pipeline.
- Demonstrate strong analytical skills in funnel metrics, attribution, GA4, and data-driven optimization.
- Be able to execute directly rather than relying on agencies.
- Experience in B2B cybersecurity, open-source, or infrastructure software is preferred.
Responsibilities
- Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts.
- Design segmented, behavior-based nurture journeys and re-engagement programs in HubSpot to move leads to sales-ready.
- Manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs.
- Drive customer lifecycle marketing across onboarding, engagement, retention, cross-sell, and upsell with Customer Success and Account Management.
- Build AI agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance.
- Measure and report on pipeline contribution, conversion, and expansion.
- Maintain HubSpot data quality, attribution, and dashboards.
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