Senior Manager, Product Marketing

New

EmpowerlyEducation technology

Remote (U.S.)Full-TimeManager

Salary120,000 - 140,000 USD per year

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Job Details

Have 7+ years of product marketing experience, including ownership of positioning, messaging, and go-to-market launches.
Have experience defining ideal customer profiles and segments and matching products and offers to them.
Have experience with pricing, packaging, and bundling strategy.
Have experience researching and recommending new products and contributing to product development teams.
Demonstrate a track record of launching programs or products that meet revenue or adoption goals.
Have experience building sales enablement programs and competitive battlecards.
Have experience using webinars or virtual events as an acquisition and conversion channel.
Bring strong customer research, writing, storytelling, analytical, and project management skills.
Use AI tools daily to accelerate research, content development, and analysis.
Preferred: experience in edtech, education, or another high-consideration B2C service.
Preferred: experience with services businesses that sell multi-product packages or upgrades.
Preferred: familiarity with HubSpot and digital platforms; MBA, Reforge, Pragmatic Institute, or equivalent training is a plus.

Define and refine Empowerly’s ideal customer profile and key segments.
Determine product and package fit for customer segments and recommend changes to improve fit, conversion, and customer value.
Build buyer personas and journey insights using interviews, surveys, sales call reviews, win/loss analysis, and funnel data.
Research market trends, customer needs, and competitive gaps to identify and recommend new products and services.
Lead go-to-market planning and execution for new programs, services, and major updates.
Own positioning and messaging across programs, audiences, grade levels, and price points; partner on packaging, offers, bundles, and pricing presentation.
Develop competitive guidance and Sales enablement materials, including battlecards, one-pagers, objection-handling guides, and consult talk tracks.
Shape webinar topics, narratives, messages, offers, and calls to action; analyze performance to refine topics, formats, and messaging.
Report on consult booking rates, average order value, products per customer, and launch performance, and bring data-backed recommendations to leadership.

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