Marketing Analytics - Lifecycle
O
OnePayFintech
United States (Remote)Full-TimeMiddle
Salary$140K - $180K; $140K – $180K • Offers Equity
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Job Details
- Experience
- 3-7 years of professional experience in marketing analytics
- Required Skills
- SQLArtificial IntelligenceA/B testing
Requirements
- Have 3-7 years of professional experience in marketing analytics.
- Bring lifecycle marketing experience; this is a plus.
- Demonstrate hands-on experience with attribution models and measurement frameworks.
- Have experience with A/B testing and campaign optimization.
- Bring advanced SQL and AI skills.
- Be able to independently pull and analyze complex datasets.
- Show analytical thinking and problem-solving skills, including the ability to turn ambiguous questions into clear insights.
Responsibilities
- Analyze lifecycle marketing performance and identify opportunities to optimize individual campaigns and the broader customer journey.
- Translate analytical findings into actionable insights.
- Develop data infrastructure, measurement frameworks, and attribution methodologies for lifecycle marketing across campaigns, channels, and product interactions.
- Partner with marketing, product, engineering, and data teams to improve measurement capabilities.
- Connect marketing activity to product outcomes and inform business and marketing strategies.
- Use AI-powered tools and techniques to accelerate analysis and develop and validate predictive insights.
- Share insights and recommendations with senior leadership and stakeholders.
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