Digital Product Design Lead
New
B
BobbieInfant formula
US-based remote work modelFull-TimeLead
SalaryGroup A (SF/Bay Area, Seattle, NYC): $148,525 – $175,000; Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $133,670 – $157,500; Group C (All Other Cities): $126,245 – $148,750
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Job Details
- Required Skills
- FigmaProduct designA/B testing
Requirements
- Provide a portfolio showing the customer insight behind design decisions and what was learned after launch.
- Demonstrate proactive problem-solving, including problems identified and outcomes achieved.
- Frame problems clearly, weigh tradeoffs against business goals such as conversion and retention, and contribute to roadmap discussions.
- Have experience building or leading an in-house UX/UI practice, including setting standards and workflows.
- Have experience directing agencies or contractors and mentoring designers.
- Bring deep UX and UI skills across web and mobile and expert Figma skills.
- Have experience building scalable design systems.
- Have experience designing personalized or data-driven experiences and using data to shape decisions and measure results.
- Have significant product design experience, ideally in DTC subscription, membership, or other recurring-revenue products.
- Have mobile-first design experience; this is strongly preferred.
- Communicate and explain design decisions to different audiences.
- Bonus: experience in health, baby/parenting, CPG, or ecommerce.
- Bonus: familiarity with Recharge, Shopify, or Klaviyo.
Responsibilities
- Lead the in-house UX/UI function, set its design vision and standards, and establish workflows.
- Direct the UX/UI agency partner by setting priorities and providing creative and quality feedback.
- Mentor designers and contractors and serve as a design partner to leadership.
- Design wireframes, prototypes, and user flows, and address UX/UI issues across the conversion funnel.
- Design key subscriber journey experiences, including signup, plan management, billing, cancellation, and winback.
- Own and rebuild the design system, maintaining components, tokens, documentation, and naming conventions in Figma.
- Plan and conduct qualitative and quantitative research, including usability testing and subscriber interviews.
- Use funnel analysis, behavioral analysis, competitor research, user feedback, and A/B testing to improve the experience.
- Partner with Product, Lifecycle, Creative, Brand, Marketing, and Engineering to deliver cohesive experiences across mobile, web, email, and SMS.
- Set UX/UI timelines, manage dependencies and blockers, and break features into MVPs.
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