Bobbie

Bobbie offers organic baby formula to parents through a subscription service.

101-250 employees

Founded 2018

$70M series c

Baby

Private Company

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Baby Nutrition Food and Beverage Retail

Fully Remote

This company is fully distributed with team members working remotely.

Open Positions6

US-based remote work modelFull-TimeInfant formulaPosted

Digital Product Design Lead

Lead the in-house UX/UI function, set its design vision and standards, and establish workflows.
Direct the UX/UI agency partner by setting priorities and providing creative and quality feedback.
Mentor designers and contractors and serve as a design partner to leadership.
Design wireframes, prototypes, and user flows, and address UX/UI issues across the conversion funnel.
Design key subscriber journey experiences, including signup, plan management, billing, cancellation, and winback.
Own and rebuild the design system, maintaining components, tokens, documentation, and naming conventions in Figma.
Plan and conduct qualitative and quantitative research, including usability testing and subscriber interviews.
Use funnel analysis, behavioral analysis, competitor research, user feedback, and A/B testing to improve the experience.
Partner with Product, Lifecycle, Creative, Brand, Marketing, and Engineering to deliver cohesive experiences across mobile, web, email, and SMS.
Set UX/UI timelines, manage dependencies and blockers, and break features into MVPs.

FigmaProduct designA/B testing

Showing 1 of 6 positions

Overview

Bobbie manufactures and sells organic infant formula and supplements to parents across the United States. The company offers a subscription service for its products. Its formulations comply with FDA regulations and are made with pasture-raised milk from Organic Valley farms. Bobbie's infant formula has received the Clean Label Project's Purity Award and Pesticide Free Certification. Bobbie also advocates for paid federal parental leave and legislation to prevent formula shortages. In July 2026, Bobbie launched "The Feeding Concierge," a platform offering AI, community groups, and clinical care. Bobbie acquired Nature's One. The company launched as a direct-to-consumer, subscription-based infant formula company in the U.S. in 2021.

Culture

Bobbie operates with a fully remote, US-based workforce. The company advocates for paid federal parental leave and legislation to prevent future formula shortages through its "Bobbie for Change" initiative. The company was named to Fast Company's "World's Most Innovative Companies" list for the fourth consecutive year in 2026.

Technology

Bobbie utilizes technologies including DNSSEC, Amazon, CrUX Top 50m, Google Cloud, Google, Cloudflare Web Analytics, Cloudflare Insights, CrUX Top 5m, AWS Global Accelerator, and jQuery CDN. The digital product team focuses on the subscription and e-commerce experience. The UX/UI Lead role involves expertise in subscription commerce UX patterns, design systems (Figma), accessibility standards (WCAG), and qualitative and quantitative research.

Why Work Here

Bobbie offers a US-based remote work model. The company provides a flexible time off policy, including Summer Fridays and 16 paid company holidays, plus an end-of-year holiday shutdown. There are 16 weeks of paid parental leave with the option for an additional 8 months unpaid.

Benefits and Perks

Competitive stock options
401k with employer match
100% employee medical, dental, and vision insurance coverage by Bobbie, with subsidized dependent options
One year subscription to Bobbie products
$75 monthly internet stipend
Co-working space reimbursement

Tech Stack

analyticswidgets

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