Bobbie

Bobbie offers organic baby formula to parents through a subscription service.

101-250 employees
Founded 2018
$70M series c
Baby
Private Company

Fully Remote

This company is fully distributed with team members working remotely.

Open Positions4

United StatesFull-TimeInfant NutritionPosted
  • Own supplier strategy across dairy, nutritional ingredients, and packaging categories.
  • Lead negotiation of multi-year and master supply agreements.
  • Qualify and onboard new suppliers, weighing lead time, cost, and FDA/IFN regulatory risks.
  • Build a formal supplier qualification process and scorecard system.
  • Develop cost accounting and purchase price variance (PPV) reporting processes.
  • Oversee the use of ERP for planning, MRP, purchase orders, and item costing.
  • Manage and develop the purchasing team, shifting focus to proactive category strategy.
  • Partner with Quality, Regulatory, and Science on specifications, audits, and clearance timing.
Showing 1 of 4 positions

Overview

Bobbie manufactures and sells organic infant formula and supplements to parents across the United States. The company offers a subscription service for its products. Its formulations comply with FDA regulations and are made with pasture-raised milk from Organic Valley farms. Bobbie's infant formula has received the Clean Label Project's Purity Award and Pesticide Free Certification. Bobbie also advocates for paid federal parental leave and legislation to prevent formula shortages. In July 2026, Bobbie launched "The Feeding Concierge," a platform offering AI, community groups, and clinical care. Bobbie acquired Nature's One. The company launched as a direct-to-consumer, subscription-based infant formula company in the U.S. in 2021.

Culture

Bobbie operates with a fully remote, US-based workforce. The company advocates for paid federal parental leave and legislation to prevent future formula shortages through its "Bobbie for Change" initiative. The company was named to Fast Company's "World's Most Innovative Companies" list for the fourth consecutive year in 2026.

Technology

Bobbie utilizes technologies including DNSSEC, Amazon, CrUX Top 50m, Google Cloud, Google, Cloudflare Web Analytics, Cloudflare Insights, CrUX Top 5m, AWS Global Accelerator, and jQuery CDN. The digital product team focuses on the subscription and e-commerce experience. The UX/UI Lead role involves expertise in subscription commerce UX patterns, design systems (Figma), accessibility standards (WCAG), and qualitative and quantitative research.

Why Work Here

Bobbie offers a US-based remote work model. The company provides a flexible time off policy, including Summer Fridays and 16 paid company holidays, plus an end-of-year holiday shutdown. There are 16 weeks of paid parental leave with the option for an additional 8 months unpaid.

Benefits and Perks

  • Competitive stock options
  • 401k with employer match
  • 100% employee medical, dental, and vision insurance coverage by Bobbie, with subsidized dependent options
  • One year subscription to Bobbie products
  • $75 monthly internet stipend
  • Co-working space reimbursement

Tech Stack

analyticswidgets

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