Senior ABM Manager

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We are only open to Individuals who reside in India for this position.Full-TimeManager

Salary not disclosed

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Job Details

Experience: 4+ years in B2B SaaS marketing, including at least 2 years running ABM programs hands-on.
Required Skills: SalesforceHubSpot

Have 4+ years of experience in B2B SaaS marketing, including at least 2 years running ABM programs hands-on.
Have proven experience launching an ABM function or significantly scaling an early-stage program.
Have direct campaign management experience with LinkedIn Campaign Manager, Meta Ads, and Google Ads.
Have owned a paid media budget and made allocation and efficiency decisions.
Have working knowledge of CRM platforms such as Salesforce, HubSpot, or Zoho.
Have working knowledge of enrichment or intent tools such as Clay, 6sense, Demandbase, or Apollo.
Have experience running programs across multiple regions and buyer types.
Be comfortable building KPI frameworks, analyzing funnel performance, and defending attribution with Sales leadership.
Have moderate to advanced hands-on experience using generative AI and automation tools to streamline workflows.
Have a bachelor's degree in Marketing, Business, or a related field.
Familiarity with hospitality, travel tech, or Short-Term Rental industries is a plus.
Experience marketing to enterprise and mid-market buying committees in parallel is a plus.

Define ideal customer profiles for Large PMs and Hotels, build account tiers, prioritize markets, and design journeys from first touch to free plan sign-up.
Set selection criteria and build, enrich, and maintain target account and contact lists across segments and markets.
Build, launch, and optimize ABM campaigns across LinkedIn, Meta, Google, and programmatic channels.
Write and run account-based email sequences and execute gifting and direct mail programs for top-tier accounts.
Plan and manage a dedicated ABM budget, allocating spend across segments, markets, and channels based on performance.
Select and implement enrichment, intent, and orchestration tools, and configure account structure and scoring in the CRM.
Partner with Product Marketing on segment and market messaging, and with Sales and RevOps on engagement signals, handover criteria, and account reviews.
Track and report pipeline sourced as free plan sign-ups from target accounts, alongside account coverage, engagement, and cost per sign-up.
Use AI and automation to accelerate account research, list enrichment, personalization, and reporting.

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