Digital Marketing Director

New

JobRackHealthcare digital marketing

Georgia. Bosnia and Herzegovina. Serbia. South Africa. Poland. North Macedonia, EST overlap; working hours from 8am to 12pm ESTContractDirector

Salary3,500 - 4,500 USD per month

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Job Details

Experience: 5–7+ years in digital marketing, with 2+ years in a leadership role
Required Skills: Digital Marketing

Have 5–7+ years of experience in digital marketing.
Have 2+ years of experience in a leadership role.
Bring hands-on experience with $100k+ monthly ad spend and high-volume clients.
Have expert-level experience with Google Ads, Meta Ads, GTM, and Looker Studio.
Have proven experience with Go High Level (GHL).
Be comfortable in fast-paced, high-project-volume, client-facing agency settings.
Have strong command of paid media strategy, analytics, and testing.
Be able to set strategy and execute it across accounts.
Be able to explain data to clients meaningfully and succinctly.
Be proactive in performance management, client management, and strategy changes.
Be able to mentor and guide a performance team.
Healthcare, dental, or agency experience is a plus.

Manage and optimize PPC, full-funnel campaigns, email, and social media campaigns.
Develop and build full-funnel digital strategies to drive engagement and conversions.
Analyze audience data and KPIs to refine strategies and improve ROI.
Set benchmarks and monitor ROAS, CPL, CAC, and other performance measures.
Conduct audits to improve campaign quality, creativity, and efficiency.
Improve landing pages, funnels, and conversion rate optimization.
Work with creatives to deliver compelling ad messaging.
Lead and mentor the performance team.
Serve as the paid media expert for internal and client strategy.
Monitor platform updates, trends, and beta programs.

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